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- About Us
- Principles and Values
Our Principles
Leading by example to be the right partner for its stakeholders, the Group is committed to building a sustainable business over the long term that is trusted worldwide for uploading high standards of corporate governance, social responsibility, environmental protection and employee diversity. It employs over 70,000 people, nearly half of whom are women, The Group's employees are of 125 nationalities, of which 68 are represented among senior management.
What we stand for
| Strategic intent |
To be the world's best international bank Leading the way in Asia, Africa and the Middle East
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Brand promise |
Leading by Example to be The Right Partner
|
Values |
Courageous
Responsive
International
Creative
Trustworthy |
Approach |
ParticipationFocusing on attractive, growing markets where we can leverage our relationships and expertiseCompetitive PositioningCombining global capability, deep local knowledge and creativity to outperform our competitorsManagement DisciplineContinuously improving the way we work, balancing the pursuit of growth with firm control of costs and risks |
Commitment to Stakeholders |
CustomersPassionate about our customers' success, delighting them with the quality of our serviceOur PeopleHelping our people to grow, enabling individuals to make a difference and teams to winCommunitiesTrusted and caring, dedicated to making a differenceInvestorsA distinctive investment delivering outstanding performance and superior returnsRegulatorsExemplary governance and ethics wherever we are |
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